When you’re trying to build an email list, you need to stand out of the crowd. With a million different things going on in any one second, it is hard to attract the eyes and attention of people you want to serve. In order to receive an email of someone who is interested, you need to exchange it for something of value. This is commonly known as a Bait-Piece or an Opt-In Bribe. Whatever you want to call it, it needs to be amazing. The following steps will ensure that it truly is, amazing.
It must be aimed at your dream customer.
This also takes into consideration their wants, needs, aspirations and desires. It is for them, after all.
It must be easy to consume.
- Not too much content. No one knows you well enough to give you 2 weeks of time to read an entire book. On the other hand, they will be able to quickly consume an eBook, a cheat sheet, a quick video or a blog post.
Method and Mode of Delivery.
- If you can’t do videos then write. If you can’t write then do a video. Put it onto social media but most importantly just be relevant to your audience AND your skillset.
It must be fast to create.
- Don’t spend too much time creating an intricately designed eBook, or a professionally produced video. You have paying customers to focus on and the free content might not even be of interest to your audience. The only way you will know is if you put it out there and see what sticks. Videos should be done in 1-2 takes MAX. Pick the best one then move on.
Showcase your awesomeness.
- Don’t copy from someone else. Modelling is fine, but if you copy someone else’s material you will end up in all sorts of trouble. Showcase your own personal brilliance, and just be yourself. If you use something from another source, credit them. Contrary to popular belief, this does not actually work against you, it works for you as you are providing your audience with even more value.
There is a wide array of lead magnets that you can produce. Things such as Videos, eBooks, podcasts, blog posts, online courses, cheat sheets, emails, recipe books, apps, free coaching sessions, webinars and seminars to name a few. Look around at other sites in your niche and see what is being done. Subscribe to a few of them, and do some research.
Generally speaking, aim for high quality over quantity. However, at the start focus on quantity and bring the quality up over time as you prove the bait actually works. Don’t spend too long on it and outsource its production to freelancers on sites like fiverr.com to save you some time and so you can focus back on your clients.