Running Successful Events

Hey, guys. Calvin here from Young & Wildly Successful. Thank you so much for clicking on the video about running successful events. On this video, I’m going to take you through the seven steps required to run successful events, whether that be home events, large events, seminars, workshops, presentations, or retreats. The whole thing’s going to get covered. And each of these seven steps, I’m going to go into quite a bit of detail on each of them, so the video’s going to take a little bit longer than perhaps some of my normal videos do.

So if you’re a speaker and a trainer, this is an essential video, because I’ve spent literally hundreds of thousands of dollars promoting and running events around the world. We’ve worked in dozens of countries doing live, physical trainings in those nations. And so I understand what works here in Australia, what works in Europe, what works in the United States, what works in Mexico, what works in Kuala Lumpur and all sorts of different places.

Not only am I going to give you the insights, but also, I also know when we get down to the bottom part here when we’re in calls to action, I understand how to sell for events, and we’ve been able to make millions of dollars, as much as $120,000 in a day on stage, but millions of dollars in total from doing live workshops and seminars.

In fact, on average, right about 90%-95% of our global revenues come from live seminars and events. So if there’s one thing we know how to do well, it’s this. We’ve also been able to help make many other successful speakers and trainers that have gone to six and seven figures.

So I don’t say any of that to impress you, but to impress upon you that what I’m about to share with you on these seven steps are really the pillars or the cornerstones of successful events. Because if you get these things right, everything else works. If you get these things wrong, it doesn’t matter how good your content is, you’re going to be speaking to crickets because no one’s going to be there. And no one wants that.

I imagine it’s much like when you’re getting started, remember when you had your birthday when you were a kid, and you had a group of people that were going to come to your birthday party, but you weren’t sure how many were going to rock up? Well, I know what it’s like to be at an event and have one or two or three people walk up. I know what it’s like to work in front of thousands of people as well, though. And it’s not that different to be able to get one group to attend or not, you just have to understand the key numbers.

So let’s jump straight into it. Grab a piece of paper and a pen, and put this in a frame of reference. Let’s start with an intention. Is your intention to run big events? Is your intention to run small home events? You know, you may be a speaker or trainer for a marketing company, or maybe you’re right there speaking and training as a coach, maybe you’re right there as a seminar leader or as a facilitator. I don’t know what it is that you do, but speaking is a great way to leverage it. And let’s look at how to make that happen.

So first things first. Preparation is key. Please write that down. Everyone has the capacity to succeed, but not everyone has the capacity to prepare. And honestly, the times when we have succeeded, and the times when me and my team have been the most in sync, when we’ve done the most preparation, had the longest lead-in time, and we dotted the I’s and crossed the T’s.

The times when it hasn’t gone according to plan was because we didn’t even have a plan. It was the times when things weren’t working, when we tried making things happen at the last minute and then we encountered some problem. And I promise you, if there’s one thing that I know from running events, it’s that anything that can go wrong will go wrong, and you need to be prepared for the unexpected. But the best thing that you can do, prepare yourself for the unexpected, is give yourself the luxury of time.

So a couple things when it comes down to preparation. One, let’s make sure you’ve got enough lead-in time before the event. So before you even think about running an event, make sure you’ve got enough time to prepare for it.

Now, I’m assuming for the purpose of this call, this video, that you’re running an intro-based event. So whether that be a home presentation, an event at a hotel or an event of some form where you’re getting people together for the first time. This is not when you’ve done that event, you’re selling people into a further training or program or course. This is as if you’re about to promote something for the very first time.

So if that’s the case, I always like to have at least four weeks. Now, Kim Barrett, who runs our marketing here at Young & Wildly Successful, also a business partner with me over at Your Social Voice, an incredible CEO over there, he’s been known to get me some events happening within two weeks. We’ve even done events at times within nine or seven days. But it’s definitely not recommended. And it puts a heap of pressure on him and on our team, so instead four weeks is a great amount of time.

Four weeks, when you’ve got your marketing collateral, when you’ve got your information, you know the venue, you know the date, you know the time, you know where things are at. We’ve run events before that as we’ve put any event day down and a time, not even knowing if we could get that venue just because we needed to get it done quickly, it’s not the place you want to be. So preparation is key and having a long lead-in time.

I recommend at least four weeks. But if I was just getting started, understanding that sometimes Facebook ads don’t work as effectively as you’d like them to straight away. Give yourself six weeks. More can’t hurt you, but less definitely can. So four to six weeks, more than enough preparation time. Know who you’re speaking to. Know when you’re going to be running the event. And also have an intention of how many customers do I want to have at the event, because you’re going to need that work on your numbers to be able to make sure you have the right marketing campaign in place as well.

And preparation like this is essential, because I’ll tell you right now, if you have a live event, a free event, expect between 40% and 50% of people that actually registered that actually rock up. And those numbers pretty much stick anywhere around the world, providing you’re offering something of actual value and it’s not months ahead of time. If it’s within four to six weeks, right about 40%-50% of people will actually attend the event.

Now if you operate a strategy which we teach in some event trainings, which is the VIP upgrade, the $17 or the $25 or $100, then you get a much higher percentage of VIPs come along, that’s a whole other strategy, a whole other video. But preparation is absolutely essential. Make sure you’re prepared. Make sure you have enough time. That’s number one.

Number two is what’s called audience and offer. Audience and offer. And when it comes to this, it’s about knowing who you’re actually targeting. Who do you want to have at your event? I remember in my early days running events, I kid you not, we marketed an event for speakers, coaches, trainers, network marketers, sales people, and I think startup entrepreneurs. And it was like, whoa. There’s a million different audiences in there.

Just run an event for speakers. Just run an event for coaches. Just run an event for network marketers. Just run an event for sales people. Just run an event for startup entrepreneurs. Don’t try to do all of them.

But if you do want to do all of them, make sure they’ve got their own individual marketing campaigns, because otherwise, you’ll appeal to nobody. So it’s very important to understand who your client is. Who do you want to attract into this event? Who do you want to fill your room? Because you could have 100 people, but it’s about the quality of those people, and whether they match your dream customer profile.

If you don’t even have a dream customer profile, that’s a bigger problem than we have time for today. There will be other videos on that, and there’s other videos I’ve already uploaded onto YouTube about it.

But you got to get clear of who your audience is. Because if you understand them, then when you do your video promoting the event, or when you do your sales copy on their landing page or whatever it is, you got to be able to attract them. Even down to the headline. Some headlines are going to work for some audiences. They’re definitely not going to work for other audiences. So that really comes down to you understanding who you’re trying to target.

Because if you just want 10 people to rock up, that means nothing. Ten investment bankers is one thing. Ten insurance agents is another thing. Ten marketers is another thing. Ten Gen Y single women is a whole another thing. The more depth you can get to by having the same people in the audience, the better the presentation is.

But also it’s important to know, at the same time as your audience, is your offer. So not only your offer for the actual event, you’ve got to make sure that’s on point. Otherwise, no one’s going to come along to your event. So if it’s a crappy event, no one’s going to rock up. And that comes down to your headline and what you perceive as the value of that event, what they perceive, what you actually communicate on your video, all that stuff. That’s the basic stuff, guys.

But what you really want to get clear on before you even run the event is, “What am I selling them after this? What’s my end step? What’s my next level? What’s my other program?” Because I see so many coaches that focus so much of their attention, so many speakers, sorry, that focus so much of their attention on just run the event, just run the event, just run the event. They get to the event, they get to the sale at the end of the event and they go, “Oh. I didn’t put any time, energy and effort in what was next. I only put all of my attention on what was here. And therefore when I get to my sale, I don’t sell, which means that I don’t get to run more events.”

Because guys, as Walt Disney said, we don’t make movies to make money. We make money to make more movies. I don’t run events to make money. I make money so I can run more events because that’s my passion. So if you want to be in this game long term, you’ve got to be able to sell from the stage. You’ve got to be able to be able to get people and convince people and influence people to come and take the next step with you, whatever that looks like.

But you’ve got to get clear on what that looks like before you even start marketing the event in the first place, because your event has to match your offer. Your audience, your event, and your offer all have to be in complete unison and harmony because if there’s any disconnect, whether you have a great event to the wrong audience, or you have a great audience, a great event, but the offer’s wrong, it’s not going to match, it’s not going to work.

I remember seeing and going in the early days to an event with a fellow speaking here in WA, incredible woman, great life coach and she was speaking. And I said, “You’re a good speaker,” but her whole event, she was talking about throughout the course of the presentation, she was seeming in the sale, she was seeding working one-on-one with her and doing these one-on-one coaching sessions. And she was always talking about how when clients do one-on-one with her, they get incredible results.

And so I was like, “Oh, she must be going to offer me one-on-one coaching at the end of this event.” But then she ended up offering a two-day retreat. So there was no synergy between what her presentation was talking about and what her final offer was. And what happened was she didn’t get a lot of sales. I think out of an audience of 60 or 70 people, she got maybe 2 or 3 sales, which is nothing.

She could have made that so much better, because if she offered coaching, because she’d been talking about coaching, she would have got coaching clients. But if she’d been talking about the event or the seminar she was going to run in the future, people are already thinking about, “Wow, I’d love to go to that.” So make sure you know your audience and make sure that you know your offer.

And that really comes down to your preparation, right? So make sure you have enough time lead-in, you understand your audience, you’ve got your Facebook ads up and running, you’re running your successful training, you’re going to network events and telling people about it, you’ve got your joint venture partners lined up, strategic relationships to mail out for you, you’ve got you daughter that’s excited about what’s happening, you’ve got your marketing collateral and your feeder videos all ready to go.

And if all of this is new to you, by the way, you need a lot of help and support in coaching, because without this stuff, it ain’t going to happen. No one’s going to rock up. You can’t just expect to put up event ads these days and expect to sell raffle tickets. It doesn’t work like that because so many people are out there in the marketplace doing the wrong things.

So step one, step two. Then we know our audience. We know our offer. We’ve done out prep work. We’re ready to go bang. The next step and probably the most important thing that I will give to you, if you can do the first two parts, is making sure you have a rock star campaign.

What do I mean by that? Well, it’s not just about having hype. It’s not just about getting the ball rolling and really building a lot of anticipation, although that’s very important also. What I really mean by a rock star campaign is something that’s automated, something that works without you, so it’s delegated out to other team member, or it’s an online computer program, and it encourages people to not only get excited about the event, but it has many check-in points regarding the event so they understand that it’s coming up and it’s rewarding them to taking action and actually being there.

And a couple of things that I would encourage you to do. One is when someone registers for the event, they get a call within 24 hours by one of your team members saying thank you so much, including a text and an email as well.

Then leading up to the event, in our company, we send emails and text messages seven days out, three days out, two days out, one day out, and the day off, and sometimes an hour before the event. Text and email to make sure that we’re getting the clients’ details, to make sure they’re excited about the event.

In addition to that, they get a call 24 hours before the event starts to make sure they’re coming along, and they get a call 24 from when they register to make sure they’re coming along as well. So they’ve spoken to two people before they get to the event. They’ve got all of this automation, follow up with text messages and mobiles, and emails going out to them as well.

Now on top of that, we’re also sending them out content. At least three content pieces before the event happens as well. So when you actually come to the event, you’ve spoken to people, you’ve had reminders, you’ve had this experience and you’ve got content from me. I look like a rock star on stage.

Even if I was just doing this myself, I could still do that. I don’t have to have a team, because I can still automate that process. And you can use things like text spoofs, for example. You can use Weather or Infusionsoft, Dynamics is an easy great program to utilize. Check all of those out.

But you’ve got to make sure you have that automated, because I promise you, if you had 100 people inquire, then you’ll get very few people rock up unless you go to that extreme. And that is extreme. We’ve had people turn around to us and say, “Hey, I’m not coming to your event because the marketing correspondence was so aggressive.”

And I’ve turned around to them, this was a business client, and I said to him, I said, “Look, if you are not coming to a business event, a free business event, because we’ve done our job in following up with you and adding value to you too, well, then you shouldn’t have come along in the first place.”

You don’t want to get people turning around and saying, “Guys, I’m coming already. Stop messaging me.” Because I promise you, most people are not going to come. Even the ones that say they’re going to come don’t come. So when you’re doing a free event, assume the worst. Assume that only 40% of people are going to rock up and then you won’t be disappointed.

But that is 40% to 50% with that text message campaign, with the email campaign, with a content campaign, with a phone call campaign. The whole thing happens, guys, to make sure people attend. Because you’ve done all the hard work. You know who you’re targeting. You’ve got your offer. Everything’s mapped out. You’ve prepared your slides, you’re all dressed, you’ve had a shave. All this stuff’s happened, no one rocks up, then no one rocks up.

So make sure that you’ve got an automated rock star campaign that makes you look incredible and that gets them very excited about the event as well. And this all comes down to the preparation. If you only have a week, you don’t have time to record the videos, get the emails and all that stuff ready, so don’t. Give yourself four to six weeks. Get this stuff ready so that when you’re go, you’re go. Green lights ahead. Everything’s already planned. Someone comes in, the funnel’s already all automated. You don’t have to try and second-guess the process.

Now, let’s have a look at the next piece. So assume you have done all of that. Then they rock up, and you’re ready to go. It is essential that you actually deliver value. People have given you their time. They’ve given you their energy. In some cases, they’ve even given you their money.

But their time and energy is more valuable than that. And they’ve come expecting that you’re going to deliver on what you promised them in the ads, or what you promised them in the video, what you promised them when you jumped on the phone, what you promised them at the networking event or the email ad, whatever it was. So make sure you deliver on that.

I’ve seen so many people that are seeing it in this industry, that go to and run an event around business or coaching or whatever, and offer no value. Literally no value. I was at an event not long ago with Kim. We went to an event to support one of the top speakers from Sydney who had flown over and know our people, come in and present in WA, where I’m from. So we said, “Hey, we want to do the right thing. We’ll go over and we’ll support him.” We went over.

This guy has made millions of dollars around the world, and I promise you, we went to a business seminar and there was not one piece of content. I walked out going, “Wow, I’ve just wasted three hours of my life,” because from when I walked in to all the way through to the end of the event, I was just getting pitch, pitch, pitch, pitch, pitch. I’m all for sales.

I’m all for you making sure that you have a clear call to action. I’m all for you making money doing this. But I promise you, if you only focus on making money and you don’t offer any actual value, then what will happen is people will know, “Oh. Don’t go to that event. It’s just a sales pitch.”

And what will happen is you’ll have a bad reputation in the industry. People won’t trust you, they won’t trust your marketing. And then that time when you do actually offer value, they won’t even be there. Why? Because they’ll be doing something else because they didn’t want to just get sold to.

No one comes to an event just to get hustled. People come to an event wanting to learn. And they don’t come to the event for you. They don’t come to the event for your story. No one gives a shit about that. What they come to the event for is how can what you’re sharing with me make a difference in my life today, so that my life is better tomorrow?

Let me repeat that. They don’t care about you. They don’t care about your story. They don’t care about your credentials or whatever about you anymore, or how many big stages you’ve spoken on, they care what can you share with me today that will make my life better tomorrow. That’s all they care about.

They want to solve a problem. They want to provide a solution. They want to feel something. They want to do something. They want to grow. They want to learn. They want to implement. They want to get a result. They don’t care about you. They don’t care about your product or your service. In fact, that’s an inconvenience to them.

So please make sure you deliver value. Deliver what you promised them. Go above and beyond, because the worst thing that you can have is people leave going, “I’ve got so much value.” That’s the worst thing that can happen. The best thing is they go, “Oh, I got so much value and I want to do more.”

Because what I’ve realized, having been in this industry for years now is that people come, and then they never buy from you today. But if you do the right thing, if you deliver incredible value, if you go above and beyond for these guys, I promise you that they will come back eventually and buy from you. If not now, then when. That’s really what the question comes down to.

But if you don’t, if you burn the bridge because you just pitched them all day, they’ll go, “I got nothing from that guy. I got nothing from that girl.” I promise you, they’ll never even consider you again. We live in a world where it’s so easy to turn people off. It’s so easy for them to just ignore the white noise. What you want to do is be in a position where you’re actually providing so much value that they go, “I can’t ignore you anymore.”

He was once asked, Steve…the comedian, Steve Martin. They said, “Steve, how do you become a successful comedian?” He says, “You know what you should do?” He says, “Be so good they can’t take their eyes off you.” And they want tactics, and that was his answer, because it’s so powerful, had actual value.

My next piece comes down to really how you deliver that value. Because you could have a great slide show but no one comes to that. You could have really great talking points and a great activity but no one comes to that.

I want you to consider the mindset, the metaphor that you’re delivering a performance, not a presentation. You’re not up there giving a speech. You’re not there delivering a workshop or facilitating a training. You are there to give a performance.

Now I want you to consider, you are the Robin Williams. You’re the Beyonce. You’re the Jay-Z. Right? You’re the One Direction, whoever it is that you resonate with. They are the ones giving this presentation or this performance. And it’s not just the stiff you remember hearing at the university, because if you just sit there and you read through the manual, then what was the point of them even being there.

You could have just given them a report and then sent them on their way. Give them value. Give them a performance. Give them an experience because – please write this down – people will always forget what you say but they will never forget how you made them feel. People forget what you say but they’ll never forget how you made them feel. When people come to our events, we get them moving. We have them dancing. We get them jumping around. I put on sexy music and get them playing with it, pretending to do different things.

Why? Because I want them to have an experience. They walk away going, “That was the best night I’ve ever had in my life.” So when they go and speak to a friend or a colleague or a loved one or a family member, they say, “What did you do on Tuesday night?” “Oh, I just had a pretty casual night in.” “Well you should have seen what I did. I went to an event with Young & Wildly Successful. It was crazy. There was sexy dancing. I learned a whole heap about business. I’ve already had six different ideas. I’ve got these things happening. He added so much value. Go to one and see him.”

It’s like, “Wow, you did all of that? Last time I went to an event, the guy just tried to pitch me all night.” “Well, you have to go and see this guy.” I want my reputation to precede me that we give an experience unparalleled. And you want to check out some of our experiences, you come to one of our events, but of course, jump online. We live stream a lot of them. Jump online and look at the shift that we just recently did. The thing went nuts. Nuts.

So make sure you’re delivering a performance. And make sure you’re making them feel incredible. If there’s one thing you can do for your audience, its make them feel better when they’re with you than when they’re not. It gives them encouragement to want to stay with you. I remember as well, talking about Kim at the beginning of this video. I ran my very first event. Kim Barrow was at it, and Kim had a birthday party over in Queensland on the day of our next event. We had a clear call to action. We up sold.

He says, “Cal, I’d love to but it’s my birthday. I’m going over with my mates to Queensland so maybe I can get the next one.” I go, “Look, bro. Birthday, I get it. Go on and enjoy the experience.”

He left. He went home, and he called me up that night and he says, “Calvin, I want you to reconsider. Can you please let me come along to the event? I know the offer’s only available on the night. It’s still tonight. Can you let me come along, because I realized when I drove my car into my garage – listen to this – when I drove my car into the garage, I realized I don’t have as many people around me like you as I would like. I want to be around more people like you. I need to be at this event. This is going to be really big for me.”

So I said, “Yeah, of course man. We can make it happen.” He cancelled his vacation. He cancelled his birthday with his friends. He rescheduled it to another month. That’s the level of experience. You want to deliver an experience that’s so powerful, a performance that’s so powerful that people go away yearning for more, because you blew their socks off. That’s what you’re really looking for. You’ve got to compete with birthdays. That’s what you’ve got to compete with.

And then finally, what you want to have is a call to action. And in that call to action, there has to be a very clear next step. It’s a sale. The next step in the process, the next logical step for the client that’s going from your event to the next event. The next seminar, the coaching program, the workshop. Whatever it might be. And this should be sprinkled throughout the entire presentation.

I also remember going to an event once before and I was at this event. It was a woman here in WA, and I like to go to a lot of the events here in WA just to find out who’s here in the local market, but to support them. We’re all in this together, guys. And I encourage you to go to as many of other people’s events as you can to support them, and hopefully they’ll do the same for you as well. So there I am. I’m sitting in the event. I’m training. I’m watching. I’m taking a heap of notes, of course. Always.

And this woman’s been talking about doing one-on-one coaching with her for nearly all the seminar. And so I’m thinking, “Okay, well the call to action must be one-on-one coaching.” And she gets to the end of the seminar and she offers a two-day or a two and a half day retreat. And I’m going, “That has nothing to do with what you’ve just been talking about. Like your call to action is completely irrelevant from what you’ve been talking about or seeding, as the technical term is, over the course of the workshop.”

So if you’re going to do a one-on-one coaching session, make sure you talk about one-on-one coaching in the sale. If you’re going to do one-on-one coaching in the sale, but you’re not going to do that, you’re going to talk about retreats, you’ve got to make sure it’s the same thing.

Talk about retreats, sell retreats. Talk about workshops, sell workshops. Talk about leadership, sell leadership. Talk about one-on-one coaching, sell one-on-one coaching. But don’t try to mix them up because if it’s not clear why I came to an event, it’s not clear what I got from the event, and it’s not clear what I’m going to get from the next event, then I won’t take action.

And it’s important that you do what we’ve already said here before, the audience and the offer. If you over-deliver on the audience’s expectation in this event, then they’ll expect you to over-deliver in the next event.

But if they were expecting X and you delivered B, even if B was good, they don’t want to believe you when you say, “I’m going to deliver all of this stuff in option number C.” So you got to make sure that there’s a very clear understanding, that you over-deliver in the experience, but you also make a clear call to action, that some of the things to consider here is, well, first of all is what are you selling. Are you selling an event or are you selling a seminar or workshop.

But don’t just sell features. Everyone calls them features. They’re three days or two days or it’s a workshop. It’s five grand. None of that matters. What matters is feature, benefit, and then finally the outcome. Feature, benefit, outcome. Feature, benefit, outcome. Feature, benefit, outcome. And I’ve got a rule of three. I’ll do three feature, benefit, outcomes, and then I’ll also have three testimonials. So I’ll do feature, benefit, outcome, testimonial. Feature, benefit, outcome, testimonial. Feature, benefit, outcome, testimonial.

And what you guys from the deep trench are trained, particularly our accelerator and our business marksman courses, I give you my sales. I give you my templates and write out the terms of my sly game. I give you a recording of me selling on stage. So you actually get to copy a model of success. But if you don’t have that, just come along to one of our events and write notes. But in the interim, you have to make sure you have a clear call to action.

And also the rules. If someone’s going to buy on the ninth, can they do payment plans, you have to have that worked out already. And if they are going to do payment plans, what’s the iteration to what the templates for that. And if they need to have a question about somebody, do they speak to you, they speak to John, they speak to Mary, they speak to whoever. You got to have that stuff mapped out for the logistics of the sell. And you’ve got to know exactly how you’re going to leave them at the end of the event.

We had clients just recently had their first event. They did this seminar and this workshop. And then they got to the end of the event, and they were a little bit nervous doing their first sale. They weren’t congruent around it. And they were like, they said, “Calvin, I feel like I tupperwared them. Because it’s like coming to the end of a Tupperware party and going, okay guys so who wants a party?”

And then just no one said anything. So you’ve got to make sure you’ve rehearsed the sale. You’ve rehearsed the call to action. If you’re going to get people to stand up and go to the back of the room, you’ve rehearsed that. If you’re purely just going through the offer saying nice, if you’d like to take action, come see us, or you’re handing out sales forms, how are you going to facilitate the sale? There’s a million different ways to facilitate it, and you’ve got to be able to read the audience when you do that.

But in order to read the audience, you need to be certain in what you’re going to deliver before you go in there. Imagine that you’re an elite athlete or a soccer player for example. One of the things I learned about Wayne Rooney, and that’s completely random for speakers, that video. But Wayne Rooney makes the decision of what he’s going to do if he gets a penalty kick, if he’s going to go left or right or straight down the middle. He makes that decision before he walks on the pitch.

So when he’s in the moment, the decision’s already been made and he can just focus on executing. You’ve got to make that decision before you get there so you can just focus on being present in the sale. So you’ve got to make sure you do that. Because if you can’t sell, you will not survive in this business. People won’t work with you. They won’t support you, and they won’t mail for you. And that doesn’t mean they don’t love you and they don’t respect you, but if you can’t sell, it means that your offer’s not great.

If you can’t sell, it means that you’re not confident in what you’re selling. If you can’t sell, it means you don’t have the right audience. It means you can’t promote your events. It means you can’t do anything for them either. This event is down to your ability to survive. And when you survive and when you prosper and when you thrive, you will have a clear call to action, you are prepared. You’ll know your audience and your offer. You’ll have a rock star sequence. You’ll deliver value. You’ll provide a phenomenal performance, not just a presentation.

And then when you’ve done all of that and it’s all said and done, step number seven, the most important step. Would you like to know what it is? Please get ready to write this down. If you’d like to know what step number seven is, it is…click on the link below right now. I’m not telling you step number seven. If you want it, you’ve got to earn it. So click on the link below right now and tell me why you want to know what step number seven is. It’s the most important step out of every one of them. I want you to click on the link below right now.

Fill in your details and tell me, and I will send you a message back. I may even jump on the phone and tell you it, but I’ll send you a message back about this so that you understand the importance of step number seven.

Because if you do steps one to six and you don’t do step number seven the whole thing is ruined, I promise you. And if you can do step number seven, if you can find a way, and I’ll share it with you in a personal message, or on a call, I’ll send this to you if you find out how to use it in your presentations, the whole world with change.

You will make all the money you want to make. You’ll have the impact you want to make. You’ll feel satisfied and fulfilled. Things will happen. With it, you’ll be successful. Without it, you won’t. So please, click on the link below right now and tell me, “I want to know step number seven,” and why and what you got out of this video. And we will do the rest and we’ll send it out to you. I promise you this is not pulling your leg here. I’m being serious. I’ll send it out to you personally and I’ll let you know about it.

But until then, live stronger. Live in passion. Make today, guys, and everyday a phenomenal life changing adventure. Wherever you are running events around the world, make sure you do them with passion. And above all else, remember to live life on your terms.

Please share this video with somebody else that knows it, that needs to know about it, or would like to know about it and connect us up with people that want to be speakers and trainers. If there’s one thing that we do well, it’s do that well. So please, share the word, get out there and be an awesome role model for success. I’ll see you on the next video.