How To Structure Your Message

When designing a killer presentation, you will want to structure it in a particular way that allows the audience to absorb and retain your message. Consider the following as you assess every segment of your presentation:



Consider where you are in the presentation. Where are you going from there? How does this segment fit into the rest of the presentation?



Metaphors are powerful stories that are unparalleled in their ability to help lead the hearts and minds of those around us. These stories are extremely important to have and must be appropriate to the segment being taught.



This is the instruction on the content of the segment. Handouts may be necessary to supplement the instruction, depending on the amount and complexity of the information. Wherever possible, the leader should covertly demonstrate while teaching the information, modeling it in order to install it at the audience members’ unconscious level.



If necessary, demonstrate what is being taught. Prior to the demo, explain to the audience members what they will be seeing. The success of the demo determines the success of the exercise. Precisely demo the performance expected, because what you demonstrate determines what the audience members will replicate in the exercise. Demonstrate what you want them to remember and what you want them to do.



Exercises allow the participants to integrate the information into their own neurology and try it out for themselves. Depending on the complexity of the information or technique, a handout may be necessary which outlines the pattern or technique. Monitor exercises to ensure they produce the results you expect. Feedback can be given during the exercise.



After the exercise, ask them if they have any questions or comments and what they learned. Lead a discussion about learning, handling the problems, and giving feedback; this is the time to discuss the “What if…?”



Assist in having the learning generalized to other areas. Future pace the use of it.



Pre-frame and transition to the next segment of your presentation. Transition both the content of the course as well as the next presentation (date, time, location, topic etc).